Born in Guatemala.
Reassembled in New Orleans.
I graduated in May 2016 from the University of New Orleans with a degree in Marketing. From helping launch products with PepsiCo's regional marketing team in Latin America, to creating new admissions packets and direct-mail campaigns in my University's MarCom department, I discovered a passion for communication and design through my professional experiences.
My creative philosophy is to design with purpose. That applies to creating things with their use in mind rather than just aesthetic. It also applies to making things that serve something greater in our world. Working in education and for clients in the non-profit and medical sectors, I have found great fulfillment in knowing that I can simplify information and make it accessible to many.
I aspire to evolve in my professional journey into strategy and brand management roles while keeping creativity and design at heart.
All works displayed are property of Juan Pablo Madrid or his clients.